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Tickets for the 30th annual Pacific Life Holiday Bowl go on sale to the general public Friday, August 10th at 10 a.m. Ticket prices range from $60 to $75 and can be purchased at the bowl’s ticket office at Qualcomm Stadium – Gate A, or by calling (619) 283-5808.

Tickets also can be purchased on-line through Ticket Master at (619) 220-TIXS, at any Ticket Master outlet, or click here to purchase them online . 

Ticket prices increase $10 on November 1. The Pacific Life Holiday Bowl kicks off at 5 p.m., Thursday, December 27 at Qualcomm Stadium. The game pits teams from the Pac-10 and Big 12 Conferences. The 2006 game featured the California Golden Bears 45-10 victory over the Texas A&M Aggies in front of 62,395 fans and an ESPN national television audience.

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