Brown played in the first three Holiday Bowl games, and made the miraculous catch of the winning touchdown as time ran out in BYU’s come-from-behind 46-45 win over SMU in 1980. Brown caught 15 passes for 302 yards in three Holiday Bowl games. In 1980, he had five catches for 155 yards and three touchdowns.
LaVell Edwards, Coach
BYU, 1978-84, 1989-91.
Edwards brought his BYU Cougars to 11 Holiday Bowl games, including the first seven. He was the NCAA Coach of the Year in 1984 when undefeated BYU clinched the National Championship at the Holiday Bowl with a win over Michigan.
Phil McConkey, Wide Receiver
McConkey was MVP of the first Holiday Bowl with four catches for 88 yards, including a 65-yard touchdown pass. Following a five-year stint in the Navy, McConkey played in the NFL and was a key member of the 1987 Super Bowl champion New York Giants.
Jim McMahon, Quarterback
BYU, 1978, 1980-81.
McMahon was MVP of both the 1980 and 1981 games. In 1980, he engineered BYU’s stunning comeback over SMU by completing 32 of 49 passes for 446 yards and four touchdowns. In three Holiday Bowls, McMahon completed 68 of 110 passes for 921 yards and eight touchdowns.