The Holiday Bowl has built a rich and colorful 32-year history with its reputation as “America’s Most Exciting Bowl Game” growing with each passing year. The Holiday Bowl has agreements in place with the Pac-10 and Big 12 that will keep some of the country’s top-rated football teams coming to San Diego through 2013.
Since the Holiday Bowl was inaugurated in 1978, it has played to more than 90% capacity. Of the 31 games, 17 had victory margins of one touchdown or less and the outcome of 19 games was decided in the final two minutes, earning the Holiday Bowl a well-deserved reputation as one of the more entertaining games on the post season schedule.The Holiday Bowl ranks 9th out of 33 bowl games in terms of team payout.
CORPORATE SPONSORS
There are a number of bowl corporate partners who have realized the return on investment the bowl game can provide:
Sponsors 
