NAVY-NOTRE DAME FOOTBALL GAME YIELDS STRONG REGIONAL ECONOMIC IMPACT OVER $25 MILLION FOR REGION

| Holiday Bowl News

NAVY-NOTRE DAME FOOTBALL GAME YIELDS

STRONG REGIONAL ECONOMIC IMPACT OVER $25 MILLION FOR REGION

Organizers of game now gearing up for 41st SDCCU Holiday Bowl

San Diego (December 17, 2018)–The Oct. 27 Navy versus Notre Dame football game at SDCCU Stadium generated an economic benefit exceeding more than $25 million for the San Diego region. The preliminary finding was the result of an analysis performed by San Diego State University’s Center for Tourism and Hospitality Research. The final report is expected to reflect an even higher impact figure as incremental room nights and spending are still being tabulated.

The game was produced and brought to San Diego by the non-profit San Diego Bowl Game Association, the group that produces the annual SDCCU Holiday Bowl and festival of events.

“We are so proud that the hard work of our community-first volunteers resulted in a tremendous financial gain for the San Diego region’s tourism industry,” said Holiday Bowl CEO Mark Neville. “Our mission is to generate tourism, exposure, economic benefit and civic pride for San Diego. Thanks to our volunteers, led by Navy-Notre Dame Chairman Roy Bell, and our partnership with the Navy Midshipmen, we knocked it out of the park! The fans from both Navy and Notre Dame were awesome!”

The bowl contracted with the United States Naval Academy two years ago to bring the game to America’s Finest City. Since 1978, the local bowl game effort has generated more than $825 million in economic benefit for San Diego.

“The success of this game underscores what a desirable destination San Diego is,” said Joe Terzi, president and CEO of the San Diego Tourism Authority. “This event was proof that if we have the right event, the market will respond. The growth of our destination is tied to growing our event and festival market, and kudos to the Holiday Bowl for a creative new event that we hope to see replicated again soon.”

The Fighting Irish defeated Navy 44-22 in front of a sellout crowd of 63,626 fans. The game was nationally televised on CBS. It was the 92nd consecutive year the two teams have met on the gridiron, making it the longest uninterrupted intersectional rivalry series in college football.

“San Diego welcomed this event with open arms, extraordinary accommodations, and an enthusiasm like we have not seen in any city,” said Chet Cladchuk, director of athletics at Navy. “A week-long buildup to a Saturday match-up that was electric. I am certain the festivities and game were of significant benefit to this great city in a number of ways. It certainly was a memorable experience for the fans from Navy and Notre Dame who traveled to this fun-filled destination.”

Next up for the San Diego Bowl Game Association is the San Diego County Credit Union Holiday Bowl. The 22nd-ranked Northwestern Wildcats will face the 17th-ranked Utah Utes Monday, Dec. 31 at SDCCU Stadium. Kickoff is at 4:00 p.m.

To ring in the New Year, all fans attending the game will get free access to San Diego’s largest New Year’s Eve celebration – the Dexcom New Year’s Eve Pregame Party. The party opens runs from 1:30 p.m. to 3:30 p.m. and will circle the entire SDCCU Stadium plaza level concourse. Live music, enticing drink specials, contests, give-away items, food trucks, performers and more will make the party, game and the amazing pregame and halftime pageantry an event not to be missed.

For tickets, visit www.HolidayBowl.com.

# # # HolidayBowl.com # # #

Follow us: @HolidayBowl on Twitter, Instagram and Facebook