The Sooners received 41 first-place votes and totaled 428 points. A narrow gap of two points separated the next two positions as Texas A&M finished in second with one first-place vote and 362 points. Oklahoma State was picked third, also garnering a first-place vote and registering 360 points.
OU, OSU and TAMU tied for the South division title in 2010 - the final season of division standings.
Missouri (281 points) and Texas (265 points) rounded out the top five of the preseason poll. The Tigers tied for the North division title last season.
Oklahoma leads the Big 12 with seven Conference championships (2000, '02, '04, '06, '07, '08 and '10). The Sooners were picked first in the South division nine times in previous media preseason polls and finished the season at the top in six of those years.
Head coaches and selected student-athletes will converge in Dallas from July 25-26 for the annual Big 12 Football Media Days. Live video coverage, including press conferences and one-on-one interviews with a variety of guests, will be featured both days on Big12Sports.com.
Big 12 Football Media Preseason Poll
1. Oklahoma (41) 428
2. Texas A&M (1) 362
3. Oklahoma State (1) 360
4. Missouri 281
5. Texas 265
6. Baylor 194
7. Texas Tech 191
8. Kansas State 140
9. Iowa State 93
10. Kansas 51
(first-place votes in parentheses)