The four-year extension begins with the 2010 game. The bowl will have the second selection of eligible Pac-10 teams after the Bowl Championship Series selection process, the fourth selection after the BCS process in the Big 12.
“We are thrilled we will continue providing our fans with a matchup of teams from two of the nation’s strongest conferences,” said Warden. “Pairing teams from these two conferences against one another has proven to be a successful formula, evidenced by our spectacular finishes and high-scoring affairs. This agreement means our tradition of hosting some of America’s most exciting bowl games will continue.”
Since the bowl’s Pac-10 versus Big 12 match-up began in 1998, the average score is 36-25, with six games decided by seven points or less. The outcome of seven games was not decided until the final two minutes of play. Big 12 teams have won six of the eleven games.
“The Big 12 looks forward to the continuation of its partnership with the Pacific Life Holiday Bowl, and having the opportunity to annually face a Pac-10 opponent in San Diego,” said Big 12 Conference commissioner Dan Beebe.
"The Pac-10 is delighted to extend the Conference's agreement with the Pacific Life Holiday Bowl," Commissioner Larry Scott said. "The partnership has proved to be very beneficial for all parties and the bowl has become a favorite among Pac-10 fans. San Diego is an accessible and very attractive destination and the hospitality shown Pac-10 teams by the Holiday Bowl staff and famed 'Red Coats' is unmatched."
The 2009 Pacific Life Holiday Bowl will be played Wednesday, December 30th at Qualcomm Stadium. Kickoff is 5 p.m. with the pre-game festivities beginning at 4:30 p.m. For ticket information, call the Pacific Life Holiday Bowl at (619) 283-5808.