SAN DIEGO — Qualcomm Incorporated (NASDAQ: QCOM) unveiled plans to temporarily rename Qualcomm Stadium®, “Snapdragon Stadium™” – an initiative designed to drive consumer awareness and brand impact for its Snapdragon® mobile processors. With consumers becoming increasingly more tech savvy, the desire to understand how their smartphones and tablets work continues to increase. Renaming Qualcomm Stadium to Snapdragon Stadium is an important step in increasing consumer awareness of Snapdragon processors, which serve as the “heart” of mobile devices and currently power more than 300 smartphones and tablets worldwide.
The stadium renaming, a collaboration between the City of San Diego, the San Diego Chargers and the San Diego Bowl Game Association, represents a first in the area of stadium naming sponsorships and capitalizes on a ten-day span when the stadium plays host to three nationally televised football games: the San Diego Chargers Dec. 18 matchup with the Baltimore Ravens; and the San Diego County Credit Union Poinsettia Bowl and Bridgepoint Education Holiday Bowl, taking place on Dec. 21 and Dec. 28, respectively.
With this stadium transformation Qualcomm aims to inform consumers about how Snapdragon processors help consumers do more on their mobile devices—such as watch HD video, play console-quality games and surf the Web—while maintaining the life of their battery for longer periods of time. Qualcomm will utilize a unique opportunity to promote its Snapdragon processors and reach millions of consumers in a high-impact and cost-effective manner. The combined three games are expected to have over 30 million TV viewers and 150,000 fans in attendance.
“Mobile is the biggest technology platform in human history, having a transformative impact on billions of people around the world,” said Dr. Paul Jacobs, chairman and CEO of Qualcomm. “Naming Snapdragon Stadium will help us drive consumer awareness for Qualcomm’s Snapdragon mobile processors and how they enhance the user experience on hundreds of millions of smartphones worldwide.”
The first football game in Snapdragon Stadium will take place this Sunday night, December 18, featuring the San Diego Chargers vs. the Baltimore Ravens. Snapdragon Stadium will also play host to two bowl games. The San Diego County Credit Union Poinsettia Bowl on Wednesday, December 21 will feature Louisiana Tech vs. TCU. The Bridgepoint Education Holiday Bowl on Wednesday, December 28 will pit the University of California, Berkeley against the University of Texas. The NFL Sunday Night Football game will be broadcast on NBC, while both bowl games will be broadcast nationally on ESPN.
“This is a first-of-its-kind effort to completely rename a stadium without changing naming rights,” said Dean Spanos, Chairman of the Board and President of the San Diego Chargers. “We look forward to playing in Snapdragon Stadium and helping Qualcomm bring awareness to the technologies Snapdragon processors enable.”
“The San Diego Bowl Game Association is excited to be on the leading edge of what could become a new trend in stadium and arena naming rights programs,” said Bruce Binkowski, Executive Director, San Diego Bowl Game Association. “Both the San Diego County Credit Union Poinsettia Bowl and Bridgepoint Education Holiday Bowl are proud to provide considerable national visibility for Snapdragon processors.”
“For more than 25 years, Qualcomm has served as a leader both within the mobile industry and the San Diego community, particularly with its sponsorship of Qualcomm Stadium – home of the Chargers,” said San Diego Mayor Jerry Sanders. “The Snapdragon Stadium transformation will raise awareness for Qualcomm, Snapdragon processors and the City of San Diego at a time of year where the American sports community has its attention turned towards ‘America’s Finest City.’”
In addition to a full overhaul of the stadium’s Qualcomm signage – to be temporarily replaced with red Snapdragon signs and banners – the ten day campaign will include device giveaways and an advertising campaign. Tune in this Sunday to catch the first game in Snapdragon Stadium at 5:00 p.m. PT on NBC. For more information about Snapdragon processors or to find a device powered by Snapdragon mobile processors visit www.qualcomm.com/snapdragon.
Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G and next-generation mobile technologies. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages.
About Snapdragon Processors
Snapdragon processors by Qualcomm are a complete system-on-a-chip, built with best-in-class mobile components that adapt in real time to users’ needs. This means they’re designed to handle everything from streaming HD to 3D video to seamlessly switching between multiple apps and the Internet. All while delivering longer battery life.
QUALCOMM, QUALCOMM STADIUM and SNAPDRAGON are trademarks of Qualcomm Incorporated, registered in the United States and other countries. SNAPDRAGON STADIUM is a trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.
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