The Pacific Life Holiday Bowl has built a rich and colorful 31-year history with its reputation as “America’s Most Exciting Bowl Game” growing with each passing year. The Pacific Life Holiday Bowl has agreements in place with the Pac-10 and Big 12 that will keep some of the country’s top-rated football teams coming to San Diego through 2009.
Since the Holiday Bowl was inaugurated in 1978, it has played to more than 90% capacity. Of the 31 games, 17 had victory margins of one touchdown or less and the outcome of 19 games was decided in the final two minutes, earning the Holiday Bowl a well-deserved reputation as one of the more entertaining games on the post season schedule.The Pacific Life Holiday Bowl ranks 9th out of 33 bowl games in terms of team payout.
Pacific Life Insurance Company and the Holiday Bowl are in their seventh year of their partnership, and the first six years have produced a spectacular Silver Anniversary celebration and six memorable football games.
TITLE SPONSOR: PACIFIC LIFE
Founded in 1868, Pacific Life provides life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans.1 Pacific Life counts more than half of the 50 largest U.S. companies as clients2 and is a member of the Insurance Marketplace Standards Association (IMSA), whose membership promotes high ethical standards for the sale of individual life insurance and annuities. For additional information about Pacific Life, including its current financial strength ratings from A.M. Best, Fitch Ratings, Standard & Poor’s, and Moody’s, visit the company Web site.
1Product features and availability vary by state.
2Data compiled by Pacific Life using the FORTUNE 500® list as of April 2007.
CORPORATE SPONSORS
There are a number of bowl corporate partners who have realized the return on investment the bowl game can provide:
Sponsors 
