ACC POOL
FORMER PAC-12 POOL
San Diego’s Biggest Holiday Party
Balloons and bands by the bay!
It’s America’s Largest Balloon Parade! The streets of downtown San Diego come alive with the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente! This exciting family event brings world-class marching bands, magnificent floats, entertaining drill teams, and a procession of enormous balloons. Street side viewing of the parade is free!
Band Bash Hosted by SeaWorld San Diego
The Arizona and SMU marching bands and cheer squads put on a show you won’t want to miss the night before the 46th Annual Trust & Will Holiday Bowl.
Run before the game!
The 27th annual Holiday Bowl National Funding 5K Run/Walk will take place along San Diego’s beautiful harbor front. Athletes will run past 100,000 cheering spectators and can watch the remainder of the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente.
America's Finest Bowl Experience
Find out how to be a part of this signature San Diego event between some of college football’s most competitive conferences, the ACC and the Pac-12. Don’t miss the electrifying pageantry, excitement and football thrills this year!
Holiday Bowl News
Aug 27, 2026
The CW Network to Broadcast San Diego’s 2026 College Football Bowl Games
San Diego, CA – (August 27, 2026) Sports San Diego and The CW Network announced today that The CW will serve as the official broadcast partner for the 13th SDCCU Poinsettia Bowl and the 47th annual Holiday Bowl. The SDCCU Poinsettia Bowl returns to the college football schedule after a decade-long hiatus, and The CW […]
Dec 07, 2025
Arizona and SMU to Meet In 46th Trust & Will Holiday Bowl
SAN DIEGO, Calif., (December 7, 2025) –The 17th-ranked Arizona Wildcats (9-3, 6-3) from the Big 12 Conference and the SMU Mustangs (8-4, 6-2) from the ACC have accepted invitations to play in the 46th annual Trust & Will Holiday Bowl. The bowl game is scheduled for Friday, January 2 at 5:00 p.m. It will air […]
Dec 07, 2025
TRUST & WILL IS NEW TITLE SPONSOR OF HOLIDAY BOWL
San Diego, CA (December 7, 2025) — Trust & Will, the leader in online estate planning, is the new title sponsor of the Holiday Bowl, which will now officially be called the Trust & Will Holiday Bowl. The announcement was made this morning at Snapdragon Stadium. “We are truly excited and proud to announce this […]
Our Partners
Alaska Airlines
Allstate
C3bank
Coca-Cola Bowl Season
Edco
General Dynamics Nassco
GOVX
Kaiser Permanente
Marsh McLennan Agency
National University
Port of San Diego
San Diego MTS
San Diego Zoo
San Diego Zoo Safari Park
San Diego Zoo Wildlife Alliance
SDTMD
SeaWorld
Senior Resource Group
Snapdragon
Sycuan
TCS
Thrifty Ice Cream
Toyota
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Funded in part by the San Diego Tourism Marketing District Corporation with City of San Diego Tourism Marketing District assessment funds.
