San Diego (March 14, 2019)–The non-profit San Diego County Credit Union Holiday Bowl effort generated more than $75 million in economic benefit for the San Diego region in 2018, bowl officials announced today. The Dec. 31 SDCCU Holiday Bowl game created a bowl record impact of $49.5 million, while the Oct. 27 Navy versus Notre Dame game generated $25.6 million.
The report was prepared by San Diego State University Center for Hospitality and Tourism Research.
The mission of the San Diego Bowl Game Association is to generate tourism, exposure, economic benefit and civic pride for San Diego and its citizens by presenting the nation’s most exciting and entertaining bowl game and festival of events.
“We’re so proud of the results we were able to provide our community last year,” said CEO Mark Neville. “Our board of directors, committee, volunteers and staff work tirelessly year around for San Diego and the tourism industry, in particular. For the Holiday Bowl game to generate nearly $50 million is awesome!”
The 2018 SDCCU Holiday Bowl featured a 31-20 Northwestern Wildcats victory over the Utah Utes. The $49.5 million in economic impact is a record, eclipsing the impact of $40.7 million set in 2009, when the Nebraska Cornhuskers squared off against the Washington Huskies. Of the 47,007 fans in attendance at the December game, 68.5% were non-local. Some 74.8% of this non-local group stayed in a hotel during their visit with an average of 3.14 room nights per group. An estimated 24,073 hotel room nights were sold due to the game. The game was televised nationally on FS1.
The Oct. 27 Notre Dame 44-22 victory over Navy at SDCCU Stadium, a nationally televised event secured and produced by the SDCCU Holiday Bowl team, generated $25.6 million for the local economy. Of the 63,626 fans on hand for this game, 51.8% were non-local. An estimated 15,357 hotel room nights were generated from this game.
Between the two games, the Holiday Bowl effort created an economic impact of $75.1 million in 2018.
The 2019 SDCCU Holiday will again feature top teams from the Big Ten and Pac-12 Conferences and air on FS1. The game date has not yet been announced.