Planned Giving

A planned gift, such as a bequest in your will or trust, or a life insurance designation would guarantee your financial support for the San Diego County Credit Union Holiday Bowl. Your contribution would help provide assurance that the bowl game effort would continue in perpetuity to provide a considerable economic benefit and enhance the quality of life for the San Diego community.

You may also name the San Diego Bowl Game Association as a beneficiary of a charitable trust. Your financial advisor or attorney can advise you on various types of charitable trusts and assist you in establishing a program that is tailored to your personal wishes. Different giving strategies may have a greater tax benefit for you than others, so please consult your attorney or financial advisor on which strategy would work best for you.

Below is information that may be helpful as you plan your estate:
Legal Name:
San Diego Bowl Game Association
Mailing Address: 9449 Friars Road, Suite L-55, San Diego, CA 92108
Phone: (619) 283-5808
Other: A California nonprofit 501(c)(3) organization
Assoc. Contact: Cheryl Tishue (619) 283-5808,

The mission of the San Diego Bowl Game Association is to generate tourism, exposure, economic benefit and civic pride for San Diego and its citizens by presenting the nation’s most exciting and entertaining bowl games and festival of events. Each year tens of thousands of football fans travel to San Diego to cheer on their football team. Since 1978, the Holiday Bowl and Poinsettia Bowl have combined to generate $750 million in economic benefit for the San Diego region. Additionally, each year millions of television viewers tune in to watch the game and see San Diego as the idyllic vacation destination.